Shelley Marsland-Beard
Marketing Professional
Graphic Designer
Email List Manager

Quality-conscious, creative, and highly-dedicated Marketing professional offering over 20 years of progressive experience.

Key Knowledge Areas:

Creative Direction:
Graphic Design, Art Direction, Web-Site Creation & Branding Initiatives, Logo Design, Email Design, Project Scheduling, Production Quality Control, Digital Client File Management, Competitive Edge Development, Design Challenges & Solutions

Event Planning & Career Fair Promotion:
Marketing, Sales, Customer Service, Project Management, Management Experience

Sales, Management & Leadership:
Customer Care, Tactical Planning & Execution, Cross-Functional Team-Building, Budget Development & Administration, Productivity, Efficiency & Performance Improvements, Staff Training, Development, Coaching & Empowerment, Corporate Image Development & Enhancement, Affiliate & Partner Marketing, Vendor Sourcing, Selection & Ongoing Relations, Policy & Procedure Creation, Low Staff Turnover, Senior Staff Communications, Business Strategizing

Work History:

Webinar Coordinator, E-Mail List Manager and Graphic Designer
Freelance Graphic Design
March 2011 – Present
Head Office: Capitola, CA / Home office: Toronto, Ontario Area

Manage the email databases on behalf of our clients. Report on open and click-through rates, and detect trends in types of content that appeal to HR Professionals. Design in html approximately 400 emails a year for various clients, test to ensure that they present well in different email browsers, do specific list pulls based on clients selects, and send out and report back on results of campaign. Also responsible for coordinating our clients webinars, creating timelines and ensuring that all parties stick to deadlines, submitting programs for HRCI credit, write copy for webinars, design the registration pages, and the emails that will promote the webinars, report back to client on webinar stats, record the webinar and produce the follow up materials to promote the on-demand versions. Responsible for generating attendance at client webinars using social media and email promotion. Monthly and yearly reporting on success of email and webinar campaigns. Also solely responsible for our monthly newsletter that goes out to HR Professionals, buy searching for content, designing the html, sending it out and promoting the various articles on twitter, LinkedIn and other social media.

Webinar Coordinator, E-Mail List Manager and Graphic Designer
Fisher Vista/HRmarketer
March 2011 – Present
Head Office: Capitola, CA / Home office: Toronto, Ontario Area

Manage the email databases on behalf of our clients. Report on open and click-through rates, and detect trends in types of content that appeal to HR Professionals. Design in html approximately 400 emails a year for various clients, test to ensure that they present well in different email browsers, do specific list pulls based on clients selects, and send out and report back on results of campaign. Also responsible for coordinating our clients webinars, creating timelines and ensuring that all parties stick to deadlines, submitting programs for HRCI credit, write copy for webinars, design the registration pages, and the emails that will promote the webinars, report back to client on webinar stats, record the webinar and produce the follow up materials to promote the on-demand versions. Responsible for generating attendance at client webinars using social media and email promotion. Monthly and yearly reporting on success of email and webinar campaigns. Also solely responsible for our monthly newsletter that goes out to HR Professionals, buy searching for content, designing the html, sending it out and promoting the various articles on twitter, LinkedIn and other social media.

Independent Silpada Designs Representative
Silpada Designs
December 2008 – February 2013 (4 years 3 months)

Jewellery is sold mostly through home parties. I have been able to find my own customers, through cold calling, attending tradeshows and home parties and following up with these leads to book home parties.
• New Business Development Award Recipient – Placed 5th in Canada for the 2009/10 (Based on personal and team sales)
• Personal Sales Award Recipient – Placed 2nd in Canada for the 2009/10 Sales Year
• 2010 Silpada National Conference Workshop Presenter
• SOAR ’11 and SOAR ‘12 Incentive Trip Earner

Marketing Manager/Creative Director
HR.com
February 2000 – November 2008 (8 years 10 months)

Initially recruited by CEO/Owner as Graphic/Web Designer; promoted after 1 year to run the dual Marketing and I.T. departments. Subsequently hand-picked in current role – based on explosive business growth – to collaborate with internal product managers to market and launch an array of products and services according to demographic considerations. Supervise 6 direct reports consisting of 1 Multimedia Designer, 2 Graphic Designers, and 1 Writer.

Media Manager – Desktop Publishing
BrassRing (Formerly The CEO Group / Kaplan Professional)
1996 – 2000 (4 years)

The company produced high tech career fairs across Canada. Oversaw all day-to-day operations within department to ensure smooth operations. Controlled the production and creative aspects with regard to a variety of publications – such as htc – Canada’s HiTech Career Journal and the Toronto Star’s monthly advertising supplement, both of which promoted the specialists in worldwide career fairs and corporate recruitment on the Internet, geared primarily toward the HiTech sector. Managed 7 direct reports comprising 2 web designers, 1 print designer/writer, and 4 print designers. Booked ad space to publicize upcoming events and scheduled the designing, copywriting, and placement of advertisement. Participated in promoting career fairs via email, direct mail and newspaper advertising. Oversaw an advertising budget of 2 million.

Graphic Artist / Desktop Publishing Manager
The Job Classified / Career Classified 1992 – 1995 (3 years)

Five employment papers serving the Greater Toronto Area; subsequently taken over by The Employment News.

Have a wonderful day, and thanks for visiting!
Shelley
shelley@inspireme.ca
:-)

Inspire me!
Shelley Marsland-Beard, Graphic Designer
Ontario, Canada • 416-402-1163 • shelley@inspireme.ca