Shelley Marsland-Beard, Graphic Designer & Marketing Professional |
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Quality-conscious, creative, and highly-dedicated Marketing professional offering over 20 years of progressive experience. Key Knowledge Areas: Creative Direction: Event Planning & Career Fair Promotion: Sales, Management & Leadership:
Work History: Webinar Coordinator, E-Mail List Manager and Graphic Designer Manage the email databases on behalf of our clients. Report on open and click-through rates, and detect trends in types of content that appeal to HR Professionals. Design in html approximately 400 emails a year for various clients, test to ensure that they present well in different email browsers, do specific list pulls based on clients selects, and send out and report back on results of campaign. Also responsible for coordinating our clients webinars, creating timelines and ensuring that all parties stick to deadlines, submitting programs for HRCI credit, write copy for webinars, design the registration pages, and the emails that will promote the webinars, report back to client on webinar stats, record the webinar and produce the follow up materials to promote the on-demand versions. Responsible for generating attendance at client webinars using social media and email promotion. Monthly and yearly reporting on success of email and webinar campaigns. Also solely responsible for our monthly newsletter that goes out to HR Professionals, buy searching for content, designing the html, sending it out and promoting the various articles on twitter, LinkedIn and other social media. Webinar Coordinator, E-Mail List Manager and Graphic Designer Manage the email databases on behalf of our clients. Report on open and click-through rates, and detect trends in types of content that appeal to HR Professionals. Design in html approximately 400 emails a year for various clients, test to ensure that they present well in different email browsers, do specific list pulls based on clients selects, and send out and report back on results of campaign. Also responsible for coordinating our clients webinars, creating timelines and ensuring that all parties stick to deadlines, submitting programs for HRCI credit, write copy for webinars, design the registration pages, and the emails that will promote the webinars, report back to client on webinar stats, record the webinar and produce the follow up materials to promote the on-demand versions. Responsible for generating attendance at client webinars using social media and email promotion. Monthly and yearly reporting on success of email and webinar campaigns. Also solely responsible for our monthly newsletter that goes out to HR Professionals, buy searching for content, designing the html, sending it out and promoting the various articles on twitter, LinkedIn and other social media. Independent Silpada Designs Representative
Jewellery is sold mostly through home parties. I have been able to find my own customers, through cold calling, attending tradeshows and home parties and following up with these leads to book home parties. Marketing Manager/Creative Director Initially recruited by CEO/Owner as Graphic/Web Designer; promoted after 1 year to run the dual Marketing and I.T. departments. Subsequently hand-picked in current role based on explosive business growth to collaborate with internal product managers to market and launch an array of products and services according to demographic considerations. Supervise 6 direct reports consisting of 1 Multimedia Designer, 2 Graphic Designers, and 1 Writer. Media Manager Desktop Publishing The company produced high tech career fairs across Canada. Oversaw all day-to-day operations within department to ensure smooth operations. Controlled the production and creative aspects with regard to a variety of publications such as htc Canadas HiTech Career Journal and the Toronto Stars monthly advertising supplement, both of which promoted the specialists in worldwide career fairs and corporate recruitment on the Internet, geared primarily toward the HiTech sector. Managed 7 direct reports comprising 2 web designers, 1 print designer/writer, and 4 print designers. Booked ad space to publicize upcoming events and scheduled the designing, copywriting, and placement of advertisement. Participated in promoting career fairs via email, direct mail and newspaper advertising. Oversaw an advertising budget of 2 million. Graphic Artist / Desktop Publishing Manager Five employment papers serving the Greater Toronto Area; subsequently taken over by The Employment News. Have a wonderful day, and thanks for visiting! |
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